The earliest report I could find regarding this quote was from an article titled "Donald to Cuomo: Mario, You're Fired" which was published by The Daily News on March 24, 2004. The article appears to be an entertainment news piece talking about Donald Trump's book, "Trump: How To Get Rich", released the day before on March 23, 2004, The article also includes celebrity news about the divorce of Michael Jackson's parents, titillating details about a romantic tryst between Brittany Spears and Colin Ferrell, as well as a mention about the opening to Johnny Depp's latest movie, "Secret Window".
The article states:
Apprentices aren't the only people in danger of getting fired by Donald Trump. Friends like Mario Cuomo are, too. The Donald dubs the ex-Gov.: "a total stiff, a lousy governor and a disloyal former friend" in "Trump: How to Get Rich," his new book. "Now, whenever I see Mario at a dinner, I refuse to acknowledge him, talk to him, or even look at him," he writes. "Mario's wife, Matilda, is a fine woman and was a terrific friend to my mother. It's not her fault that her husband is a loser.
" Initially, Trump was a major Cuomo supporter and "one of his largest campaign contributors.
" But after Cuomo was unseated by Gov. Pataki, his son, Andrew Cuomo, held a position with the Department of Housing and Urban Development, and Trump's request to Mario for a related favor was denied. Neither Trump's book nor Cuomo would say what the request was. "Trump's accurate when he says I said no to the favor," the former governor tells us. "And he's dead right about Matilda being a fine woman.
" While Cuomo found his proposal resistible, Trump says his charms were not lost on the ladies on his reality show. "All of the women on 'The Apprentice' flirted with me - consciously or unconsciously," he boasts. "That's to be expected.
I found a copy of "Trump: How to Get Rich" and found the information about Cuomo in Part IV: "The Secrets of Negotiation" in the section titled "Sometimes You Have To Hold A Grudge" which began on Page 144.
There was no mention of the Apprentice or the women of the Apprentice.
The story the article references about the women of the Apprentice begins in Part XI: "Inside the Apprentice" in the first section titled "Prime Time" which is on Page 222. Here's an excerpt where the quote is made:
As everyone saw, the women dominated the men at first, and it made some people wonder whether women are superior at business. I believe we’re all equal, except in one respect: Women still have to try harder, and they know it. They will do what they have to do to get the job done and will not necessarily be demure about it.
A lot of people were surprised when I decided to lecture the women about the way they were using their sex appeal. They used it successfully at first, but I knew that would not always be the case. It works, and then it doesn’t, and I didn’t want them to fall into a trap.
All the women on The Apprentice flirted with me—consciously or unconsciously. That’s to be expected. A sexual dynamic is always present between people, unless you are asexual.
The Daily News article clearly casts the quote into an egocentric statement by including the words "he boasted". The way I'm reading this, he appears to be talking about human nature, not making bragging rights.
BUT THERE'S MORE ABOUT WOMEN IN THE BOOK:
If the media wants to use this quote from this book to suggest Trump was speaking disparingly towards women, let's look at some of his other quotes:
On Page 20:
Ask God for a great assistant. No joke. A great one can make your life a whole lot easier—or, in my case, almost manageable. Norma Foerderer has been with me for twenty-three years. If you want to know what a great guy I am, just ask her. But not on a Friday.
Handling me, the office, and several hundred calls a week isn’t easy. She’s as tough and smart as she is gracious. She’s also indefatigable, which helps a lot if you work for me.
My phones are so busy that I require two executive assistants, and they never stop. They alone handle, on the average, more than 1,250 calls a week. They are not only efficient and fast, but also very pleasant and beautiful young women.
You don’t have to be beautiful to work for me—just be good at your job. I’ve been accused of admiring beautiful women. I plead guilty. But when it comes to the workplace, anyone who is beautiful had better have brains, too. You need competent people with an inherent work ethic. I’m not a complacent person and I can’t have a complacent staff. I move forward quickly and so must they.
On Page 99:
It’s certainly not groundbreaking news that the early victories by the women on The Apprentice were, to a very large extent, dependent on their sex appeal. The fact that sex sells is nothing new. However, women are judged harshly when they go too far, so be careful in how you present yourself. If you want to be acknowledged for your intelligence as well as your beauty, don’t stand in your own way. Not everyone can tune out a knock-em-dead appearance. Think of how you would like to be perceived, and proceed from there.On Page 152 - 153:
However, I must admit that the day may come when I will wear a hairpiece, wig, or rug—but only if I go bald, which I hope never happens.The reason for this is because I, like most men, am very vain. Many times over the years, I’ve heard people say that men are vainer than women, and I believe it. Guys don’t like to talk about it, but Random House is paying me a fortune for this book and specifically
On Page 190:
I call Paula Shugart, president of the Miss Universe Organization, to go over a few things with her. An interviewer recently asked me what motivated me to buy the rights to the Miss Universe pageant. My answer was that I love beautiful women and I’m also a businessman, so it seemed like a good idea, which it has turned out to be. Sometimes things are that simple. I realized early on that I was an aesthete by nature, being attracted to beauty in both people and buildings. My work has shown that some early self-knowledge was right on target.
The Daily News article can be found here: http://www.nydailynews.com/archives/gossip/donald-cuomo-mario-fired-article-1.612165
Trump: How To Get Rich can be found here: http://www.amazon.com/gp/product/B000FC1BI8/ref=dp-kindle-redirect?ie=UTF8&btkr=1
In conclusion, this quote doesn't provide sufficient evidence to support misogyny claims against Donald Trump.